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QR Codes

We don't just believe in putting ink on paper, we believe in new media capabilities too. This is where this little barcode comes in.

A QR code (short for Quick Response) is a specific two-dimensional code, readable by dedicated QR barcode readers or Smart Phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

There are millions of ways that you can use these codes to measure the success of your printed marketing campaigns and build your CRM database.

Here are just a few to inspire you:

  • Business cards – take customers to your website, twitter or import your contacts to their phone.
  • Instruction Manuals and Product Guides – why not SHOW your customers how to put together that shelving unit by taking them to a demonstration video via a printed QR code.
  • Billboard – give your customers a video sneak preview of the product or show them the trailer for an upcoming film.
  • Brochure – how about a special offer? Give your customers a chance to scan the code and be rewarded with a special discount or prize.
  • T-shirts – give your customers a nudge in the right direction by taking them to your company LinkedIn page or discussion group.
  • Books – adding QR codes gives you a world of exciting new possibilities; create sidebar character stories or commentary to novels, video links to show people exactly how to make that tricky recipe or games to make learning interactive and fun for kids!
  • Theme Parks, Hotels and Events – create a scavenger hunt for your guests using the codes.
  • Catalogues and brochures – let your customers request a call back or view product specifications.
  • CD or DVD – scan the code and give your customers extra bonus items; videos, phone wallpapers and ringtones or even tour schedules and ticket prices.

For further information, or to include a QR code on your piece of print please call our sales team for more information.


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