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Direct Mail

Utilising either digital or litho production it is now even easier to target clients and prospects with specific marketing messages for even the most modest of marketing budgets.

Starting with an initial brief on planned target audience and area we are then able to provide suggestions and ideas on the best route to market and how the marketing piece should be designed to provide maximum impact and the best possible return. 

However complex the design or construction of the mailing we have the expertise and knowledge to fulfil the job to the highest standards and to the tightest of deadlines.

With access to alternative downstream providers we can also offer significant postage cost savings.

Database Management
Database cleansing is a valuable part of any direct marketing campaign. You could have the best design with the best cuting edge selling message but if your data is not clean and up to date then the response rate will not be maximised and the return on investment (ROI) will be unsatisfactory.

Our comprehensive range of services include:

  • De-duping ? Postcode Address File (PAF)
  • Merge, Perge & Suppression
  • MPS, TPS, CTPS & NCOA
  • Data Enhancement & Profiling

 

Mailing Lists
We provide a comprehensive list broking service. All data supplied is in compliance of the Direct Marketing Association (DMA) Code of Practice.

  • Business -Mailing, Telephone, Fax, and opt in e-mail data. Named Decision Makers, SIC Codes & turnover
  • Consumer - Mailing, Telephone and opt in e-mail data. Access to over 20 million households.

 

Personalisation and fulfilment
From simple personalisation to comprehensive variable data driven mailing pieces utilising latest technology. One piece mailers such as postcards or leaflets to full information packs covering the complete range of services and products provided along with a return mechanism.

Maximising Postage Discounts
Until fairly recently Royal Mail was the only postal operator who collected and delivered post. Now there are over 20 postal operators who can assist in the delivery. Royal mail only act as the final delivery agent.

Prices differ dependant on weight, type of packet, service required and penetration of recipients within a geographical area or business sector.

 

Direct Mail

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Transactional Mailing