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Data Optimisation and Acquisition
You need new customers and more revenue from existing ones, so what are you going to do about it?
Businesses are increasingly coming to understand that their database may in fact be one of their biggest assets, however in the majority of cases it is either incomplete or out of date and in some cases projects a bad impression of an otherwise professional company.
Getting more professional about your data will give you:
- New revenue generating opportunities
- Ongoing communication savings
- Channel optimisation
- Increased competitiveness
- Faster speed to market
- Reduced waste and a lower carbon footprint
Services include:
- Postcode Address File (PAF)
- Telephone, Fax and Mailing Preference Service (TPS, FPS and MPS)
- National Change Of Address (NCOA)
- Electoral Roll
- Gone Away Suppression (GAS)
- Duplicate detection
- The Bereavement Register (TBR)
- MOSAIC profile (Providing demographic variables to give a truly targeted profile)
